E-Marketplaces: Everything that matters to know about E-Commerce

October 2 | Centro de Inovação Empresarial de Santarém | 14:30 - 18:00
October 16 | Pavilhão de Exposições da NERSANT, Torres Novas | 14:30 - 18:00
Download here the presentation of this event.

Program

In these 2 workshops, the theme of E-Commerce as a enhancer of sales, its advantages and disadvantages, the different categories and also the main aspects to be taken into account in the use of this resource as a catalyst for the Business. Developed in a user-oriented format of a business nature, this workshop will provide participants with a set of information and practices that will facilitate understanding of the particularities of this channel, increasing the probability expansion and promotion of the company.
October 2 | Centro de Inovação Empresarial de Santarém | 14:30 - 18:00
Business Model Development Customer segmentation Content marketing Consumer and buyer journey Cross and up-selling Consumer experience
E-commerce categories Business-to-Consumer Business-to-Business Other relevant categories
October 16 | Pavilhão de Exposições da NERSANT, Torres Novas | 14:30 - 18:00
Electronic Payments Payment procedures Receipt management Cryptocurrencies
Electronic Security Management Trust Integrity Availability
The Future of E-commerce Trends and expectations
Download here the invitation of this event.
Registration in the workshop is free but mandatory and can be made through the following link: CLOSED
Foto de Carlos Brito
Carlos Brito holds a degree in Economics from the University of Porto, an MBA from the University of Lisbon and a PhD in Marketing from Lancaster University (UK). He has complementary training through entrepreneurship & innovation programs at Babson College in Boston and Education Leadership held at Case Western University in Cleveland. Considered one of the pioneers of marketing in Portugal is a professor at the Faculty of Economics of Porto and Porto Business School where he is currently director of the Master's degree in Marketing and the Executive Master in Marketing Management. He is also an ambassador for the MIT Technology Review's Innovators under 35 program. As a result of the work done in the field of innovation and entrepreneurship, it was in 2018 considered "Personality of the Year by APBA - Portuguese Association of Business Angels."
Cofinanciado por COMPETE 2020

Event Photos