"In recent years, this type of platform has been recognized as a major consolidator of demand, which is confirmed in more mature
markets, where e-marketplaces are generally used as an additional sales channel. Facilitate entry into new markets, with direct
access to a public and a buyer, and with the tendencies of intermediation relations smaller than those practiced by conventional
markets. They are therefore an advantageous solution in that they allow cost savings and investment in groups for a business to be
carried out and also facilitate access to complementary services to ensure product delivery, financial services without support to
the payment of transactions, with quality control, in an expeditious and safe way."