Project Name: E-AGRO INNOVATION
Project Code: 36158
Main Goal: Reinforcing the competitiveness of small and medium-sized enterprises
Region of Intervention: Center and Alentejo
Beneficiary Entities:
ANIMAFORUM - Association for the Development of Agro-Industry
Approval Date: 26-01-2018
Start Date: 01-04-2018
Date of the Conclusion: 31-03-2020
Total Eligible Cost: 404.568,44 €
Financial support from the European Union - FEDER: 343.883,17 €
- Motivate and sensitize the entrepreneurs of the sector to the importance of designing and implement strategies applied to digital channels for market management, channels, products and customer segments;
- Create conditions for participation and optimization of the presence of small and medium-sized enterprises en in the sector agroindustrial in e-marketplaces;
- Contributing to digital literacy and skills by entrepreneurs and technical staff of the companies - namely in matters such as CRM, Social Media Marketing, Content Marketing, Display Advertising, Mobile Marketing, SEO and Web Analytics, among others - to enable them to implement processes associated with digital economy and e-commerce;
- Promote cooperation and alignment of solutions and projects of companies and startups with the needs of agro-industrial enterprises in the field of TIC
Main actions planned:
- Hold a conference on the digital economy in agrifood;
- Mapping and characterization study of the main e-marketplaces for the industry agrifood;
- Survey study of trends in the evolution of digital markets;
- Carry out a training program for SME managers and/or commercialization and internationalization, and to companies that supply technology and IT services for the food sector, in partnership with a university or management school (as a seal of the scientific rigor of the interventions), with the objective of promoting knowledge transfer and innovation in the supply and use of state-of-the-art technological solutions.
- Develop training books on topics such as e-commerce, e-marketplaces, web marketing and web analytics, with case analysis of success and presentation of the best practices at a national and international level.
- Promotion and promotion of a competition focused on e-commerce, as a prize of excellence in terms of what is best done in technological terms in the country for the agroindustrial.
- Level of satisfaction of the participants involved in the project in terms of the utility of awareness conference on the digital economy in the agro-food sector: 80%
- Degree of satisfaction of entrepreneurs and other users of the studies produced contribution/utility - through the generation and provision of knowledge and information - to strengthen the digital presence and technological incorporation in agroindustrial business models: 80%
- Level of satisfaction of the participants in the training workshops: 80%
- Level of satisfaction of the entrepreneurs and other users of the produced e-books, level of their performance in the generation and information relevant to the sector: 80%
- Level of satisfaction of the contest participants regarding the contribution of this initiative to promote the strengthening of digital presence and technological incorporation in agro-industrial business models: 80%
- Satisfaction level of website visitors with respect to their functionality and usefulness: 80%
- ACTIVITY 1 - INFORMATION, FINANCIAL LITERACY AND QUALIFICATION TOOLS
- ACTIVITY 2 - PROMOTING INNOVATION
- ACTIVITY 3 - MODELS OF FINANCING INNOVATION AND GROWTH
- ACTIVITY 4 - MANAGEMENT, MONITORING, CONTROL AND PROMOTION OF THE PROJECT
