Web-marketing: discover new instruments and strategies for your business
November 7 | Centro de Inovação Empresarial de Santarém | 14:30 - 18:00
November 21 | Pavilhão de Exposições da NERSANT, Torres Novas | 14:30 - 18:00
Download here the presentation of the event on November 7th.
Download here the presentation of the event on November 21st.
Program
This set of 2 workshops will focus on online consumer behavior, digital marketing management in the aspects of new products, prices and distribution channels, as well as online marketing communication in various media (owned, paid, earned). Focused on business users, workshops aim to empower participants with concepts, practices and tools that allow them to make the most of the potential that Web Marketing offers at the level of development of business and business.
7 Novembro | Centro de Inovação Empresarial de Santarém | 14:30 - 18:00
Introduction to Web Marketing
Consumer Behavior
Decision-making process
Consumer behavior models
Online Market Studies
New trends in market studies
Web Marketing Management
Development of new products and services
Pricing strategies
Multiple distribution and omnichannel
November 21 | Pavilhão de Exposições da NERSANT, Torres Novas | 14:30 - 18:00
Online Marketing Communication
"Owned" Media
Integrated marketing communication
Content marketing
Sales promotions
"Paid" Media
Paid media formats
Advertising on social networks
Mobile advertising
"Earned" Media
Social marketing process
Location-based marketing
Sentiment analysis
Download here the invitation of this event.
Registration in the workshop is free but mandatory and can be done through the following :
CLOSED
November 7 Event Photos
November 21st Event Photos
